advertiser

An advertiser is a company or individual that pays to promote its products or services through various media channels to reach a target audience.

Why it’s in the news: It is in the news as major platforms like Netflix, Discord, and Pinterest are expanding their advertising capabilities and tools to attract more advertisers.

Latest on advertiser

• Netflix grows advertiser deals in Japan 12-fold
• Discord gives more advertisers more tools to target its users
• Citi launches media platform for advertisers
• The state of the American advertiser
• Pinterest launches Visual Search Ads at its advertiser summit
• OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads
• manual coordination was often the only place someone asked whether an ad placement made sense for the brand, not just the algorithm

Connections

1 entities linked to advertiser across the news graph.