Arattai

Arattai is a messaging application developed by Zoho, designed for business communication. It offers features such as Aadhaar verification to combat spam and impersonation.

Why it’s in the news: It is in the news as a Zoho-launched alternative to WhatsApp Business, following Meta's introduction of new charges.

Latest on Arattai

• Zoho launches business version of messaging app Arattai
• Zoho launches Arattai for Business: How it compares with WhatsApp Business after Meta’s new charges
• Zoho’s Arattai introduces Aadhaar verification to combat spam and impersonation
• WhatsApp username row: Zoho's Arattai to disable username feature
• Messaging app Arattai withdraws username feature
• Zoho's Arattai to drop username feature amid WhatsApp controversy

Connections

7 entities linked to Arattai across the news graph.