brands

Brands are commercial entities that create and market products or services under a distinctive name, with the goal of building customer recognition and loyalty. They operate across various sectors, including direct-to-commerce (D2C), and are now facing challenges from new market pressures and technological disruption.

Why it’s in the news: Brands are in the news as they navigate shifting consumer behaviors, with D2C companies refining their growth strategies and established brands losing market share to new competitive forces.

Latest on brands

• D2C Brands Should Use Influencers Only After Finding PMF: Emami’s Dhruv Aggarwal
• How Indian D2C Brands Are Rewriting Their Playbook For Profitable Growth
• D2C Brands Should Use Quick Commerce Gains To Scale General Trade: Veeba’s Viraj Bahl
• America’s brands lose their magic
• Brands Are Losing Shelf Space to AI Algorithms
• Microsoft MVP creates site to remind you of all the brands Redmond replaced
• DareAISearch is helping brands improve visibility across AI-powered search platforms
• Companies banking on underage influencers face immediate revenue collapse if similar restrictions spread across Southeast Asia
• Brands are deploying AI-generated influencers to promote products on social media platforms

Connections

11 entities linked to brands across the news graph.