consumer perception

Consumer perception is the collective opinion, beliefs, and attitudes that customers hold about a brand, its products, or its services. It is shaped by various factors, including online reviews, marketing, and personal experience.

Why it’s in the news: It is in the news because businesses are being accused of manipulating it through deceptive practices like fake online reviews.

Latest on consumer perception

• The businesses used fake five-star ratings to manipulate consumer perception online.
• Singapore’s crackdown on fake reviews exposes business of buying ‘social proof’

Connections

2 entities linked to consumer perception across the news graph.