CRM data

CRM data is the collection of information a company holds about its customers, including contact details, communication history, purchase records, and preferences. It is a critical business asset used to manage customer relationships and drive sales and marketing efforts.

Why it’s in the news: It is in the news due to multiple high-profile data breaches and vulnerabilities, such as Salesforce Agentforce's 'SalesBleed' and the Klue breach, that have exposed this sensitive information to unauthorized access and theft.

Latest on CRM data

• Salesforce Agentforce vulns allowed 0-click CRM data theft, anonymous phishing
• Over 1,000 Charities Hit by Beacon CRM Data Breach
• Slack’s Slackbot can now pull your CRM data, generate charts, and send DocuSigns — all from a chat message.
• Klue breach exposed Salesforce CRM data through stolen OAuth tokens
• Salesforce's Agentforce agents contain a 'SalesBleed' vulnerability exposing CRM data to attackers.

Connections

2 entities linked to CRM data across the news graph.