customer relationship management

Customer relationship management (CRM) is a technology for managing all a company's relationships and interactions with current and potential customers. It uses data analysis to improve business relationships, streamline processes, and improve profitability.

Why it’s in the news: It is in the news as a critical tool for businesses adapting to digital transformation and evolving customer expectations.

Latest on customer relationship management

• Wikidata: Salesforce — operates in — customer relationship management

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1 entities linked to customer relationship management across the news graph.