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Entity

DINKWADs

DINKWADs are a demographic group of dual-income, no-kid, with-a-dog couples who are characterized by their discretionary spending habits and financial independence.

Why it’s in the news: They are in the news as businesses increasingly target this affluent and lifestyle-focused consumer segment.

Explore DINKWADs in the interactive graph

Latest on DINKWADs

  • Meet the DINKWADs, HENRYs and Elder Millennials Spending Their Own Way

Connections

3 entities linked to DINKWADs across the news graph.

Also connected to (3)
Elder Millennials Spending TheirHENRYsMeet
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