DTC

DTC is a direct-to-consumer business model, often used in pharmaceuticals for advertising and selling products directly to patients, and in finance for payment services connecting Japan and Southeast Asia.

Why it’s in the news: It is in the news due to Eli Lilly's implementation of a DTC model in Australia and an advocacy group's call for the FDA to ban DTC prescription drug ads.

Latest on DTC

• STAT+: AI for breast cancer risk prediction goes DTC, regulatory cloud over Utah sandbox, and AI psychosis
• STAT+: Lilly bypasses Australian pharmacies with DTC model
• SBI Group joins $25m funding round for dtcpay
• SBI joins dtcpay’s US$25M round to bridge Japan, SEA stablecoin corridors
• SBI Group backs payments firm dtcpay in $25 million funding round
• STAT+: FDA is urged by advocacy group to ban DTC prescription drug ads

Connections

4 entities linked to DTC across the news graph.