email marketing

Email marketing is a digital marketing sector focused on sending targeted promotional or informational messages to audiences via email, typically using automation and analytics platforms to manage campaigns and measure engagement.

Why it’s in the news: It surfaces in business news mainly through coverage of marketing-technology vendors such as Salesforce, whose platforms include email marketing capabilities.

Latest on email marketing

• Wikidata: Salesforce — operates in — email marketing

Connections

1 entities linked to email marketing across the news graph.