Microdrama

A microdrama is a short-form video drama, typically under 10 minutes, designed for mobile viewing. It is a popular format in China, increasingly produced using artificial intelligence to generate scripts and scenes.

Why it’s in the news: It is in the news as a growing media format in China and Southeast Asia, with AI production sparking both innovation and viewer fatigue, leading to a focus on quality.

Latest on Microdrama

• AI microdramas are a test case for China’s next big export wave
• As AI floods China’s screens with microdramas, viewers are getting picky
• Quality over quantity: China’s AI microdrama producers battle viewer fatigue
• What even is a ‘microdrama’?
• IMDA and TikTok launch Singapore microdrama programme for media professionals
• Mediacorp expands Korean collaborations with new drama Collateral Romance and 4 microdramas

Connections

5 entities linked to Microdrama across the news graph.