Sweet

A descriptor used to denote something as pleasant, desirable, or advantageous, often in a financial or promotional context to make an offer more attractive.

Why it’s in the news: It is in the news as a marketing term used by Kia to describe its new electric vehicle discounts and by bond advisors to describe current favorable yield conditions.

Latest on Sweet

• Kia sweetens EV deals with up to $10,000 off
• Japan students offered study abroad, grants as job sweeteners
• ICBA Africa on advancing evidence-based dialogue on low- and no-calorie sweeteners across Africa
• Tax-free bond yields are in a sweet spot. Get in before it’s too late.
• Kashiwamochi is sweet and shy and looking for a new home
• Pickle-flavoured tart, anyone? Japanese convenience stores turn to AI for novelty sweets

Connections

2 entities linked to Sweet across the news graph.