Ultra

Ultra is a term used to describe a tier of high-end products or services, such as Samsung's flagship Galaxy S27 smartphone, Sonos's premium Ace headphones, and Apple's most powerful Mac Studio chip, which are positioned at the top of their respective brands' offerings.

Why it’s in the news: Ultra is in the news due to the launch and announcements of several new high-end products from major tech companies like Samsung, Apple, and Sonos.

Latest on Ultra

• The Samsung Galaxy S26 Ultra is down to $950 after Prime Day
• A mother-daughter quest to find fellow members of an ultra-rare genetic community
• Microsoft unveils 'Surace' Laptop Ultra
• Microsoft’s new Surface Laptop Ultra finally has a starting price (you should sit down)
• Microsoft Surface Laptop Ultra pre-orders open: Price, specs, 128GB RAM and sale date
• BYD’s ultra-luxury EV sedan with coach doors spotted ahead of imminent debut [Video]
• Ripjar introduced new AI innovations in ULTRA, its real intelligence engine.
• ULTRA is used by 25% of Global Systemically Important Banks and 35+ Fortune 500 companies.
• The updates power screening operations for financial institutions and enterprises.

Connections

46 entities linked to Ultra across the news graph.