CMO

A Chief Marketing Officer (CMO) is a corporate executive responsible for overseeing the marketing activities and strategies of a company. They manage the brand, advertising, and promotional efforts to drive customer engagement and business growth.

Why it’s in the news: The CMO is in the news due to evolving roles in digital marketing, AI integration, and cross-departmental collaborations like with the CISO.

Latest on CMO

• The Path To CMO
• How the CISO-CMO Alliance Builds Trust Before Crisis Strikes
• Meta restores posts removed from Keralam CMO's FB page after intervention
• Pepper gives CMOs a way to prove and improve their brand's standing in AI search
• STAT+: Three questions with Whoop’s new CMO
• AI won't replace people, it'll replace the incurious, says Hostinger CMO Kristina Strimaite

Connections

2 entities linked to CMO across the news graph.